Commercial Radio Malaysia (CRM) Recognizes GfK as official Measurement Partner for Radio
KUALA LUMPUR, 4th July 2023 (IKIM) – The Commercial Radio Malaysia (CRM) only recognizes GfK Technologies as its measurement partner for 3 years (2022-2024) on the Radio Audience Measurement for Peninsular Malaysia. Besides the RAM, GfK runs Radio Insights to understand the radio listening behaviour during the Festive / Holiday Period. The first report which […]
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